11 Growth Tactics For Deep Link Providers in 2022

11 Growth Tactics For Deep Link Providers in 2022

Mobile marketing and deep link solutions integrate with core marketing channels like apps, web, email, social media, paid advertising and search to create more value for brands that drives high quality customer conversions.

To grow this business:

1. First drive new traffic from Facebook

A tactic that has been shown to have a superior return on investment versus other paid channels. Within the creative being served to users, we recommend including your links encoded with a specified value or “seed” that drives an experience back to the app after user completion of the creative. Now all those returning users become mobile guide banner impressions as they rack up guide clicks for your campaign. They’re being sent back from Facebook to your app, so those returning users can be retargeted before they even have a chance to reengage with the app! This allows you to amplify your spend when targeting Facebook users who are most likely to convert when exposed to your next-level in-app creative

2. Connect organic and paid media efforts

To deepen the user experience, integrating a mobile messaging solution will help you take engagement to the next level. Mobile messages then become extensions of your creative - consistent within the context of your creative and consistent with your brand voice. Your links brands to content, user generated content, and other digital channels.

3. Launch a video posting service

With the app only built around the ability to share video.

4. Engage your existing users with what are called "Poke Leads"

With Your Poke Leads, users are prompted to engage with your app once they have visited it. By doing this you are able to collect user data. If you were looking to create an expanded user persona of who is engaging with your app, Poke Leads are the best way to do so.

5. Locate your app on a user's home screen

This function is one of the most supported, monitored and tracked by marketers, who understand that launching an app just isn't enough anymore. With users engrossed with social media to the point where they call it their "new water cooler" during work breaks to share stories, beat their high score or brag about their newest photo filter to friends, marketers are eager to create an experience that keeps them coming back for more.

6. Tell a story within a community

The story doesn't have to be long, but it does have to be intriguing enough to get people from Facebook or Twitter from one platform, over to your app, and back again.

7. First create a compelling ad on social media

That gets users interested and then promote the user to signing up for the service or entering their email address. If you successfully convert users into clients then display ads such as retargeting can help promote future purchases and further grow your client base.

8. Build it into all forms of messaging

For example, you could create a chatbot that uses your app to deliver to lead ads in order to get more people to follow the product on Instagram, to lead them through the conversion funnel, and then nurture that behaviour.

9. Use a different onboarding flow in a complementary app

Say a user downloads your main app from Apple's App Store, and the standard Branch template says "Download our Messenger app" to get up and running quickly. In response, you can reply "I'm already using Facebook Messenger." The goal here is to create a little back-and-forth between your app and others.

10. Place promotional codes or coupons on invitations

Use them to incentivize guests to share, then reward those who do with exclusive access to sneak previews or early demos.

11. Use product links that are designed to be highly contagious

If your app users are incentivized to share links that are core to core products, they can create a viral loop for you.

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