Online food markets make it easy to shop from your desk without wasting time. Lots of online food markets bring locally grown produces and basic necessities to your house. Most of them have website and mobile app, and they deliver orders anywhere customers want.
You are here because you are one of the online food market and want to grow your business.
So you should read and implement the growth ideas below:
1. Use automated reposting tools
Automating and using a program like Storify, there could be a story created for each delivery and posted on your social media channels. By leveraging an influencer and their followers to promote these stories, an online blog could emerge about a user's success with the network of grocery suppliers. By using additional social media tools, like Snapchat, Instagram Story or Periscope, grocery suppliers could post a visual of the mobile delivery and create instant virality for your business.
2. Create a viral loop
This step encourages new customers. One way to create a viral loop for your business is to position it as the very best of all existing local grocery delivery apps. One way to create a viral loop for your online market is to target geographic locations where local grocery delivery apps are most needed. One way to create a viral loop is to make sign up seamless, allowing customers to do so on their mobile phone without typing in any information.
3. Encourage customers
Let customers share the news that they have chosen to purchase healthy foods. A viral loop is a marketing strategy in which every customer has the potential to bring new customers on board. If a customer creates a positive status update when he/she attends an event like giving birth or joining a gym, there will be an opportunity for both existing and new customers to view this post. This expands the group and opportunities to cross-promote your online market to new customers.
4. Give users free delivery
This is a highly noticeable value proposition that can easily encourage customers to try your online market. The cost of delivery is small relative to the order value, and if customers like the experience, they are more likely to buy regularly from your online market. However, for many customers transport cost is low compared to their order value and it may be difficult for them to overcome the sunk-cost effect . You need to prove itself as an efficient online grocer and provide an excellent service before delivering orders will be good enough return on investment for customers. One way they could do this is with click and collect (C&C) services.
5. Focus on returning customers
As a customer at online market, they receive a loyalty program in the amount of $10 for every $100 spend.
6. Promote a unique experience
Such as cooking or farming classes. People would buy the ingredients for a meal and participate in the class. They will then have a taste of home-made food and they become more accustomed to the food that you are serving. The customers who join these classes will recommend your online market to others.
7. Share customer created contents
The user would post an image of his or her meal on Instagram or Facebook, tag the image with #youronlinemarket, then your online market could re-post it to their Instagram or Facebook feeds. That way, you can organically promote your social media presence without having to pay for additional advertising other than posting the original image. This strategy is similar to one Tasty used to garner viral growth.