A conversation series by Zekeriya Mulbay
After the Build.
Companies rarely fail at BI because they built too little. They fail after the build, on trust and adoption. So I sit down with data leaders and CFOs and ask how they handle exactly that, in their own words.
The first conversations land soon
They will appear here as they happen. Each one is written, not recorded: I send a few questions, you answer in your own time, and nothing goes up until you have approved every word.
And if it ever turns into work
If your reporting is built but not trusted, not used, or quietly falling out of date, that is the part I actually get paid for: adoption, trust, and upkeep, from a fixed-fee diagnosis to quarterly care. No pressure from the series either way.