Team collaboration
    New: my method, as a free Claude Code skillCOMMERCIAL DATA GOVERNANCE

    Less time debating data, more time driving growth.

    I partner with Data/Commercial Leaders to streamline complex reporting ecosystems — from full BI platform migrations to AI-ready semantic layers and analyst training. I handle the heavy lifting, so your team can focus on forward-looking analytics.

    10K+ dashboards audited · 1,500+ migrated · 300+ analysts trained · 10+ offices

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    Let's identify the invisible barrier to your next stage of growth.

    Scaling breaks things. Even the best teams develop these operational pathologies as they grow. Which one sounds like your current reality?

    Finance & C-Level

    The Trust Deficit

    Sounds like...

    • "Why does the Board Pack say revenue is up, but the Looker dashboard says it's flat?"
    • "Our CFO still exports everything to Excel to 'double-check' the numbers manually."

    The Prescription: Governance & SSOT

    We build a governed Semantic Layer. The Board Pack is automated, and the CFO finally trusts the dashboard.

    Operations & Growth

    Metric Inflation

    Sounds like...

    • "We have 140+ dashboards, but I still can't tell you our exact Net Margin by SKU."
    • "New starters are overwhelmed; they don't know which report is the 'real' one."

    The Prescription: The Declutter Protocol

    We audit and archive 80% of the noise, leaving you with 30 core reports that deliver clear signals.

    Data & Engineering

    The Service Desk Trap

    Sounds like...

    • "My expensive Data Engineers are stuck answering 'quick questions' all day instead of building."
    • "The backlog for new reports is 3 weeks long, so business teams are flying blind."

    The Prescription: Self-Serve Enablement

    I train your commercial teams to answer their own questions. Your engineers get back to engineering.

    Innovation & Strategy

    The AI Hallucination

    Sounds like...

    • "We want to use AI tools like ThoughtSpot or Copilot, but they keep giving us wrong answers."
    • "We are trying to move fast with AI, but our underlying data lacks context and definitions."

    The Prescription: Semantic Readiness

    AI needs context, not just raw data. We build the 'Semantic Layer' that teaches your AI how to speak your business language correctly.

    Not sure which one describes you?

    Find Your Data Sweet Spot

    Most companies are stuck at the extremes. Where does yours sit?

    ChaosSweet SpotBureaucracy

    The Reactive Trap

    ⚠️High Risk

    Dashboards

    80+ reports. Old ones are never deleted.

    Access

    Confusing. Some have access, some don't.

    Governance

    Firefighting. Rules exist but are ignored.

    The Reality

    ❝ The Data Team is buried under manual requests. Trust is flickering.

    Client Testimonials

    Trusted by Data Leaders

    See what our clients say about working with NorthStar Analytics

    "Great stakeholder management, clear and concise communication, customer-oriented output, detailed project management"
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    Valter
    Senior Pricing & Insight Manager
    via LinkedIn
    "I worked closely with Zek for about 9 months on a large and complex BI migration. Multiple teams, a lot of data, and a lot of moving parts. Zek did a lot of the heavy lifting. He debugged data model problems, fixed broken charts, kept content up to date for analysts to review, and wrote great docs along the way. He was always responsive, and when something was blocked he would bring the right people together and get it moving again. Having someone like Zek on a project like this makes a huge difference. I would happily work with him again."
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    José Rego
    Staff Engineer at Lightdash
    via LinkedIn
    "Zekeriya was a key part of the team that migrated our BI stack from Looker to Lightdash. What stood out to me was how self-directed he was. He needed very little steering and just got on with it. For a migration of that scale it landed remarkably smoothly, and the disruption you'd normally expect never really showed up, which tells you how carefully it was run. He has a strong bias for the practical solution, and for building things that let the wider team help themselves rather than depend on any one person. Easy to work with, calm under pressure, and focused on the outcome. I'd happily have him back."
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    Mark Hunter
    VP at Wise (ex-CTO & CDO, Sainsbury's Bank)
    via LinkedIn
    "Zekeriya was amazing! From the very start he went to great lengths to fully comprehend our complex requirements and to propose a comprehensive solution. He was a fantastic communicator, very detail-oriented, he lead the project really well and gave us confidence every step of the way that we were going to arrive at the desired outcome. There were lots of added complexities to the job that emerged as we progressed - Zekeriya was proactive in finding solutions, offering us guidance on best practice and ultimately delivering an end product that was beyond our expectations. Zekeriya did a fantastic job, delivered on time and to budget on what was undoubtedly a complex and challenging project. I'd have no hesitation in working with him again - in fact we are already thinking about the next project we can work on together."
    D
    Dom
    Commercial Director
    "Zek & I worked together at Beauty Pie to co-develop a category management data dashboard on the data management platform, Light Dash. Zek was incredibly knowledgable, with laser focused attention to detail and went over and above to support on this initiative, delivering this large piece of work despite his many other commitments to the business. We were able to build a tailored dashboard that was intuitive & easy to use for the entire NPD team. Zek was instrumental in helping me successfully deploy this for yearly category strategy planning, allowing informed, data-driven insights and decision-making. I would highly recommend Zek as a partner in any self serve data collaborations in a business. I hope we're able to work together again in the future!"
    A
    Amy
    Senior NPD Manager
    via LinkedIn
    "Zek is an absolute pleasure to work alongside. He possesses a remarkable ability to patiently explain complex data processes in a way that is easily digestible, replicable, and memorable. He consistently does this with a positive attitude, making data and data access feel attainable for all teams, regardless of their technical expertise. I highly recommend Zek to any business looking to significantly enhance their data reporting capabilities, empower self-service analytics, and gain a deeper understanding of the diverse use-cases across different business units. He truly adds significant value in this space."
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    Chandni
    Global Head of Member Happiness
    via LinkedIn
    "Zek was invaluable during his time at Beauty Pie. He contributed so much expertise on data visualisation and self-serve strategy. He really embedded himself within the team and the wider company which resulted in efficient and exponential improvement of our self-serve platform. He built a lot of trust from stakeholders which is really representative of his working values. He aimed to really understand the business and the stakeholders needs, his success was obvious in his output. Zek is so hard working and really prioritised the business in his time here. He is a great communicator but also has lots of technical knowledge. I learnt lots from him during our time together and I hope we can work together again one day!"
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    Grace
    Senior Analytics Engineer
    via LinkedIn
    "A rather large and complex BI migration project was becoming stale and protracted at my company. It involved multiple moving parts: different teams, stakeholders, sources of errors and incompatibilities, competing priorities, and the challenge of driving user engagement through a disruptive change. Zek was instrumental in taking grip of and managing all of these fronts. From day one he dove deep into the project, helped make sense of the different components, and drove the migration to a successful conclusion. He excelled not only on the project management front but also on the technical side and cross-org communication. He played a key role in meeting what had, at one point, felt like an overly ambitious deadline. I could not recommend him enough."
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    Telmo Oliveira
    Engineering Lead at Wise
    via LinkedIn
    "I'm impressed by NorthStar Analytics' communication and understanding of their work. Dashboards can be quite complex, and their team understands the math involved and the business perspective, including what we need to see in them. They really grasped our brief and put forward the solution that we needed — that's number one for me. Additionally, Zekeriya's general attitude towards the work is really great. Plus, he worked quickly and within budget, which is always important."
    D
    Domenico
    Founder
    via Clutch
    "Zek did an awesome job. Recommend him to anyone looking for a professional and hard working guy! He took the time to fully understand our requirements and proposed multiple solutions. He worked against a very tight deadline without any problems. He's very proficient in Google Tag Manager, Google Analytics and Google Data Studio. The final solution is extremely robust and ready to be scaled. In addition he provided us with (video) explanations how we can make changes ourselves. He delivered exactly what we needed and went well above and beyond. Next to his professional skills and experience, Zek is a very cool guy and great to have as part of a team. Again, happy to recommend him, and will definitely hire him in the future."
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    Evert
    CEO
    "Zek was my teammate during our migration from Looker to Lightdash. He did an amazing job at handling the idiosyncrasies of our Looker environment, dealing with a varied group of stakeholders (Analysts, Engineers, Operations), and on driving everything forward for the migration to go smoothly. He didn't just excel at the technical parts but was also great at keeping track of everything that needed doing and creating great documentation for all levels of the organisation. Even when things got complicated he always stayed calm and focused on solving the problems. We would not have been able to do this without him. He is not just good at his job but is also a treat to work with, always friendly, and with a great attitude."
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    Günther Niederl Nicolau
    Analytics Engineering Lead at Wise
    via LinkedIn
    "I had the pleasure of working alongside Zek at Beauty Pie, and I can confidently say he was an absolute powerhouse for the business. Zek's vibrant energy and unwavering professionalism were not just present, but truly transformative, elevating the atmosphere and output around them. He consistently went above and beyond, proactively identifying needs and offering support to everyone."
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    Simon
    Senior Demand Planner
    via LinkedIn
    "We put a number of vendors to a test and NorthStar Analytics clearly stood out from the crowd. Top marks for quality, speed, and accuracy. Beyond that, their dedication and professionalism won us over. NorthStar Analytics was great at knowing where the issues were, resolving them quickly, and helping us move from basic dashboarding to more advanced analytics for our customers."
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    Jim
    CEO
    via Clutch
    "We discovered Northstar by reference so reviewed their previous works. After that planned interview and we got clear proposal with details. Firstly we have handshaked on scope & main milestones & estimated timeline. Lastly we have completed every step by iterations. As a result, with help of Northstar expertise in data collection & visualization and our product expertise in designing & building digital products (mobile application & platforms and business know how), we have completed milestones."
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    Head of Product Management
    via Clutch
    "Over the course of a year at Beauty Pie, Zek has become a fantastic part of the data team. He is incredibly hard working, committed and really cares about delivering what's needed. He has deeply integrated into our team and with our stakeholders. I'd highly recommend working with Zek in relation to dashboarding and self serve training and documentation"
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    Sara
    VP Data AI
    via LinkedIn
    Consultant Profile

    Get in Touch

    You don't need another dashboard. You need a trusted reporting foundation. Let's discuss where your current data setup is leaking revenue or wasting time.

    About Me

    Prefer email? zekeriya@northstaranalytics.co.uk