The Better Data Brief
Turn a vague "can we get a dashboard?" into a structured brief your data team can actually deliver.
Built for: Product Manager, Commercial Lead, Head of Data
Most reporting projects fail at the brief, not the build. "We need a sales dashboard" is not a brief. It is a wish, and the data team either builds the wrong thing or spends three weeks asking questions they should have had answers to. A good brief takes thirty minutes and saves a sprint.
Paste the raw request, whether it is the vague Slack message, the email or the meeting ask, and the tool turns it into a structured brief: the requirement underneath the ask, the clarification questions that still need answers, and the deliverable described precisely enough to build.
What you get
The real requirement extracted from the raw request
The clarification questions to ask before anyone builds anything
A deliverable definition: what, for whom, updated how often, success looks like what
A brief you can hand to a data team or an agency as-is
How it works
Step 1
Answer a few questions
Plain-language questions about your situation. No setup, no credentials, nothing to install.
Step 2
AI analyses your answers
The analysis runs against the patterns I use in real engagements, the same frameworks, pointed at your numbers.
Step 3
Keep and share the report
A structured result you can save, re-run later, and take straight into a leadership conversation.
Questions, answered honestly
Pairs well with
Free tools that pick up where this one leaves off.
Run it on your own numbers
Sign in free, answer the questions, and get a personalised result you can keep, re-run and share. It takes minutes, and it is the same framework I use in paid engagements.
30-minute call, no obligation. If it isn't the right fit, I'll say so.
Prefer a human? The full version of this analysis is part of the fixed-fee audit.
When the briefs keep landing on one team's desk, the backlog itself is worth a look. That is reporting programme. Want help interpreting your result? .