It's not hard to see the secret: Businesses of all sizes, including startups, require business intelligence (BI) as well as different dashboards to stay competitive.
Business intelligence is now a smart solution that provides effective data management. This includes extracting, monitoring, and analyzing data, as well as creating powerful visualizations with a dashboard maker. This allows business users to interact and drill down into any bits or pieces of information they may need at any time.
What will you do with all these dashboards? It is possible to have the best BI infrastructure. It is useless if the information underneath is difficult to find, understand, or analyze. This is the place where Google Data Studio dashboards come to the scene. Dashboards are often the best way to gain insights into an organization's operations, performance, and departments.
Focused dashboards that are well-constructed and designed can easily present summaries of the most important BI data for the organization. Dashboards can help you communicate better to your report users, organize data more efficiently and improve business processes.
This being said, this post will discuss what a dashboard is in business and the features of tactical, operational, strategic, and analytic dashboards. We'll also provide examples of how these different types can be used. Let's get started.
Types of Google Data Studio Dashboards
1. Strategic Google Data Studio Dashboards 2. Operational Google Data Studio Dashboards 3. Google Data Studio Analytical Dashboards
Now let's see them in detail;
1. Strategic Google Data Studio DashboardsThe forward-thinking dashboard
Professionals can use strategic dashboards to project long-term strategies using high-level performance overviews. At-a-glance visualizations improve users' capacity to identify major growth possibilities and alert them to problems that need to be addressed.
For example; a strategic dashboard is a tool that a chief marketing officer (CMO) may use to forecast the company's marketing strategy and allocate money to each channel. This strategic dashboard could include metrics such as total monthly users, leads generated, total marketing qualified leads, cost per acquisition, and conversion rate by channel.
Organic SEO, social media marketing, email marketing, and paid advertising are some of the metrics that could be included in this strategic dashboard. This dashboard can be extended to include more data, such as monthly reports, and may also include a comparison metric that allows you to see the results of previous periods.
An analytical dashboard is typically used by senior executives to help them set targets and goals. It uses insights from large amounts of data over time such as the past month, quarter, or year. Analytical dashboards are also useful for decision-makers to understand what has happened and why, as well as the information needed to make appropriate changes.
A strategic dashboard can be a higher-level dashboard used for long-term planning. These dashboards can be used for monitoring the progress of long-term industry trends or company strategies. This dashboard is designed to help executives quickly grasp the topic without needing to dig into specifics.
2. Operational Google Data Studio Dashboards - The everyday dashboard
Managers and workers at the front line often use operational dashboards to monitor key performance indicators and other metrics. Operational dashboards allow the user to drill down into current information, receive alerts, and spot potential operational problems as they arise.
Operational dashboards can be understood best in terms of urgency. They monitor data sets with high time sensitivity and track progress from one moment to the next. Operational dashboards are a way for managers to be alerted to important issues and enable them to quickly take action.
Website performance is an example of an operational dashboard in marketing that can be used by executives and managers. Website performance dashboards can include website traffic and bounce rates, website performance, landing pages that are performing well, customers who have returned to the site, new customers, conversion rates of customers, revenue generated daily, top-performing channels, and other metrics.
These metrics should be closely monitored and updated frequently to ensure that any areas of concern can be addressed immediately.
An operational dashboard gives users a quick overview of current events. These dashboards will often have near-real-time or real-time updates so that users can quickly react to changes in data. An example of an operational dashboard would be software monitoring, where the dashboard user needs to quickly know if there is a problem.
It's not possible to wait for a chart update to take more than an hour. Operator dashboards should be simple to comprehend so that users can know what's going on quickly.
Operational dashboards can be used to display your user's current status within your app. Operational dashboards are used to show critical information that is timely and relevant. In a web analytics app, an operational dashboard might include information such as active users, top social referrals, pageviews per hour, and pageviews per day.
A typical example is Google Analytics' Real-Time Dashboard.
Operational dashboards allow your user to see their status at a glance. The dashboard structure should be such that the most important information (for left- and right-reading languages) is at the top of the page. This will allow your user to see a quick snapshot of their status as soon as they open it. You can include a few graphs, but they shouldn't contain detailed data views.
3. Google Data Studio Analytical Dashboards - The deep-dive dashboard
These dashboards are most common in business intelligence software. Analysts use them to analyze large data sets in order to spot trends and predict outcomes. They also help organizations make better decisions.
These dashboards allow analysts to use historical data to guide future decisions. For example, they can help guide an increase in ad spend during periods when revenue has increased due to seasonality. This dashboard may show total ad spending vs. ad sales, conversion rate per channel, and ad expenditure per channel. These metrics can be visualized on a monthly-to-month line chart over a year. They could also be used for deeper insight into the growth of the previous year.
Analytics dashboards enable users to track trends over a longer time frame to make business decisions. These dashboards are less time-sensitive than traditional data and will not require quick action. Users will find it easier to drill down into 3. The data and examine any information that interests them.
Analytical dashboards can be used to present key data sets to users, always reflecting on previous performance. They must be data-centric and show as many relevant data views as possible.
Analytical dashboards should be centered around key account data and minimize graphic elements. They are used to gauge the user's current status and help users spot potential problems.
Google Data Studio Dashboard Examples
1. Sales and marketing dashboards 2. Customer dashboards 3. Financial dashboards 4. HR dashboards 5. Operational dashboards 6. IT dashboards 7. Project dashboards 8. Mobile dashboards
1. Sales and marketing dashboards
These dashboards can be used by business executives, managers, and sales and marketing staff. A sales dashboard contains data about product sales and sales costs. It allows users to monitor progress towards sales goals and spot potential problems. Similar to a sales dashboard, a marketing dashboard includes data on lead generation, costs, response rates, and other marketing metrics.
2. Customer dashboards
The customer dashboard allows users to view and analyze data about a company's customer base. This contains information like the company's size, turnover, retention rates, revenue per client, lifetime value, and other customer metrics that can aid in the planning of marketing and sales initiatives.
3. Financial dashboards
This dashboard shows data about financial KPIs to the CFO and other finance executives. A financial dashboard can display metrics such as revenue, operating expenses, profits, cash holdings, assets, liabilities, profit margins, working capital, and other financial information. This helps organizations monitor their business performance and perform financial analysis.
4. HR dashboards
An HR dashboard is a tool that provides data on the workforce of an organization for business executives and HR managers. This includes basic data such as employee numbers, salary statistics, demographics, and hiring and recruitment metrics. KPIs include employee satisfaction, turnover, and costs. These are used to assist in talent management and employee experiences initiatives.
5. Operational dashboards
These dashboards provide continuous monitoring of the operations, business processes, and equipment to help with management and day-to-day monitoring. An operational dashboard could show metrics about the output of manufacturing machines. This would help plant managers to ensure they meet production goals and identify any potential bottlenecks or problems that need to be addressed.
6. IT dashboards
Dashboards are widely used in information technology (IT) departments, business intelligence (BI), data management, data warehouses, and data science teams. IT dashboards allow them to track metrics about various aspects of IT operations such as the use of IT systems, databases, and applications, performance issues, security, and costs.
7. Project dashboards
A project dashboard or project management dashboard displays information regarding the status and progress of business initiatives. One can be used by project managers to monitor work, spot problems, and keep projects on track and within budget.
8. Mobile dashboards
This is not a separate category of dashboards -- many BI dashboards can be used on both mobile and PC devices. Mobile BI users require dashboard designers to make dashboards that are easily readable on tablets and smartphones. Mobile dashboards can often be quite simple with only a few data visualizations that are easily viewed on small screens.
Now You Can Start Building Your Dashboard!
Knowing the distinctions between dashboard types will assist you in ensuring that you present the correct information to the right people at the right time, utilising excellent data visualization.
Although you must always be aware of what you are building and why it is possible for your tactical dashboard to seem more tactical than your strategic dashboard. It's okay to be nervous about it. Self-service analytics allow you to tailor dashboards to your requirements and create a dashboard strategy to establish and grow a data-driven business environment.