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Hypothesis plays an essential role in CRO as it helps in testing and validating the features that boost conversion. In executing your CRO strategies, you know that hypothesis is the very first step. Different customers have different motivations for coming to your site. Thus, it makes sense that a customer's

Before beginning an A/B test, make sure the page you'll be experimenting with is getting enough traffic. More important than traffic is the conversion rate of the desired outcome of your experiment. With these two pieces of information, you can estimate how many days your experiment will take. While

Heat maps are graphical representations of data in which values are represented by color, making complex data easy to view and understand at a glance. Although heatmaps can be created by hand, most modern heatmaps are created using specialized heatmapping software. Heatmaps are visual representations of user reactions on various

Here are some things to think about if you want your website or mobile app to be user-friendly: * [ ]  The form only requests basic lead information from the user. * [ ]  The length of the form is not intimidating to the user. * [ ]  The links are working. * [ ]  The page is simple to use. * [ ]  The

Before you run an A/B test, you should prioritize your hypothesis. If you won't, you might start with a less effective experiment. PIE framework One framework for prioritizing testing opportunities is the PIE framework by WiderFunnel. To prioritize which sites to test and in what order, consider three criteria:

One of the analyzes to help you grow is competitor analysis. The reason why competitor analysis is important is that you can detect what other brands with which you do similar work are doing better or less than you, with a small examination. * What's good about them? What are the