Dashboard Design

Benefits of Google Data Studio Dashboards

Our mission is to make your business data transparent. As a result, you'll manage your operation using data-driven insight in order to improve operational efficiency over time.

Consider a life without a clock or a watch to tell the time. There are no clocks, phones, or wristwatches. We could certainly get by, but it would cause a lot of worry and energy to be wasted.

We'd have to continuously ask for support from others to learn the time. We'd make awful decisions if we couldn't access the time quickly - or at all.

Dashboards are similar to this. Many people looking for dashboard software have encountered one (or more) of the following activities on a regular basis:

Requesting colleagues to access data hosted on an inaccessible platform
Too many hours are spent in meetings trying to track the growth of key performance indicators (KPIs).
Manually taking images of charts and sending them via email
Answering the most fundamental questions that your coworkers should already know the answers to

Let's look at a few indicators that you might need a dashboard before going deep.

Signs You Might Need a Dashboard

There may already be some indications that you needed a Google Data Studio dashboard. Let's have a look at these:

You're collecting and monitoring data, but you're not sure how to use or analyze it.
The present tools you're using aren't providing you with the desired return on investment.
You are lagging behind your competitors.
You're attempting to gather all of your data from many sources into a single location.
Your company has shown signs of improvement, but you're not sure which signs to watch for or what improvements you could make.
The current system does not produce the desired results.

3 Main Business Benefits of Dashboards

Common Goal

Our previous experience has shown us that the first and most important inefficiency originates from working in the wrong direction as a team.

You have a strategy in mind, yet everyone approaches company optimization differently. This is a dilemma because individual actions will not serve the general good in this case.

We need everyone to pull together in the same direction. Giving them the goal and dashboards so that everyone is aware of their actions and the outcomes.

Google Data Studio allows you to work with your team. Dashboards can be accessed from any location and at any time with computers, laptops, or mobile phones.

Dashboards allow everyone on your team to have access to the most up-to-date information about your firm and stay on the same page. It also eliminates the need to send reports back and forth via email.

On top of that, you will be able to observe everyone's efforts and results on a daily basis via the dashboard. This will be an excellent tool for allocating brainpower to a certain area of your company.

Business Impact

If everyone works on a valuable thing for the business every day, then the business will start generating impact for the customers. This is a thin line that none of the AI tools can handle this process without human touch.

A business intelligence dashboard is a snapshot of this process.

It provides a high-level view and overview of the business, department or process, without confusing you with complex numbers and figures. They communicate dense collections of facts with great clarity and efficiency by using the full power of visual perception.

Dashboards will help you to sustain your team in this stage with the following benefits:

Performance metrics are visualised
Possibility of recognising and correcting anomalies early
Analyze efficiency and inefficiencies
Capability to provide thorough reports demonstrating new trends
You can make smarter decisions based on the business intelligence data
Align your strategy with the aims of your organisation
You will save time definitely when you run numerous reports
Obtain complete visibility of all systems right away
All reporting has been centralised in one location
Metrics may be accessed easily via mobile devices

Common Language

Having a centralised dashboarding system will result in departmental KPI definitions that are consistent. Everyone will give the same metric the same name and definition. This improves understanding and communication between departments, resulting in improved overall performance.

It's like working for a multinational corporation. English will most likely be the common language, thus everyone will be able to communicate even if they are not native speakers.

A Google Data Studio dashboard is an extremely powerful tool for gathering insightful data and centralising the key performance indicators (KPIs) that you require to understand what's going on in your business.

Google Data Studio Dashboards compile a company's most crucial performance data into a single location. They provide a quick snapshot of the financial status and assist in long-term planning. This allows all employees to observe what's going on and highlights potential actions.

This is the structure we recommend for small and medium-sized businesses:

A strategic dashboard (cockpit) for the manager/founder
Team leaders and team members can access an operational dashboard.
Weekly huddles to discuss solely data and the drivers that affect data.

Additional Advantages of Using Google Data Studio

Decision Making in Real-Time

Google Data Studio dashboards focus on providing clear, lively user interfaces with visualizations that help them explore and evaluate complex data. This enables decision-making based on facts in real-time.

Business dashboards provide real-time data analytics on a single screen, eliminating the time and effort required to switch screens, search databases, or sign in to various analytics software.

Businesses are constantly experimenting with new approaches to increase the speed of their operations. Dashboards allow you to evaluate your company's performance and provide rapid feedback.

Reduced Stress

Consider your tension when something goes wrong in your business and you try to figure out why. Probably, you or one of your analysts will spend the entire day trying to figure out why, and it will be too late to take action.

In this instance, both you and your colleagues who are affected by the problem will get headaches. How many times in a month do you encounter this type of issue?

After dealing with a stressful topic, you can design and implement a dashboard. If the same problem arises again, this dashboard will save you time. You will not feel stressed as a result of the same issue.

Consolidated Data Sources

Dashboards combine many metrics into a single reporting interface. This significantly reduces the time and effort required to produce reports, log into numerous spreadsheets or platforms, and distribute data within your organisation.

It enables you to mix information from several departments within your organisation. Each division or department is accountable for overseeing its own data.

With tools like Power My Analytics or Supermetrics, you can avoid the chaos of spreadsheets and connect and manage your data with a few clicks.

You can connect all kinds of information in the Google Data Studio dashboard to help you answer any of the frequently asked questions, such as:

What is the current revenue?
What is the number of visitors are we getting this day?
How long do users spend on a webpage?

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As a result, a dashboard can serve as your own analyst assistant!

Root-cause Analysis (Half-automated)

Find quick answers to your business-related questions. Powerful dashboards not only provide actual and historical data but also information on areas of potential concern, allowing people to address issues in a proactive manner.

People that use dashboards tend to be more confident, capable of making better decisions, and dealing with situations that require immediate responses, such as:

How many customers registered yesterday?
Which new customer did we attract this week?
What is the total number of sales?
What was the rate at which it increase this month?
How many customer service issues are open?

Without the facts, we'll have to rely on our imagination to make decisions. Dashboards make it easy to analyse data and numbers and provide you with final results. This frees up your time to focus on your business rather than gathering data.

Data-Informed Culture

A dashboard can also be used to promote improvements in company culture. Employees will gain a better understanding of their role in business operations if they can view and interact with dashboards that are directly related to the tasks they are working on.

Knowing how they can contribute to the company's success helps create an environment that encourages change by showing employees how this change can be linked to improving work quality and meeting company goals.

Improved Visibility and Accessibility of Data

Dashboards for data analysis provide visibility and give information whenever it is needed, allowing businesses to better adjust to market dynamics.

Google Data Studio dashboards are quick, but they are also versatile. You can access the data in whatever way works best for you, or in whatever approach works best for sharing information and presenting stories.

Furthermore, using tools such as TV dashboards, you can display your dashboard on the office screen to ensure that the metrics that matter are visible and accessible to everyone on the team. This also contributes to data transparency!

A decent Google Data Studio dashboard will display a range of essential metrics, so you don't have to be an analytics specialist to understand them. If you want to go further into a given dataset, you can do so by employing extra data-set-specific tools.

Better Forecasting

With a deeper understanding of each customer's purchasing process, future demand may be forecasted more precisely utilising existing data. Businesses can better prepare for fluctuations in demand for the upcoming business cycle by setting realistic objectives and deliverables that will result in greater satisfaction.

Employees can also use dashboards to assist them to foresee what might happen in the future. The trend tracker and predictive analysis are just two of the features that information dashboards provide.

The dashboard can predict what will happen in the following years by utilising what has happened in the past as a foundation. When combined with predictive analytics, it will prepare your company for the future and give you the edge you need to capitalise on opportunities and avoid problems.

Competitive Advantage

It is important to note that when your team can evaluate their performance numerically, especially when the red and green arrows are used, they will be motivated to improve their performance and results.

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Dashboards enable you to quantify your company's performance.

A Google Data Studio dashboard can show you which aspects of your business are underperforming. If you are aware of this, you will know where to focus your efforts in order to increase performance.

Your competitors don't, and as a result, they spend their time in the wrong places. It is simple to increase earnings and sales when you are aware of what is going on in your organisation and what isn't working.

Truth-based, Clear Insight

Dashboards provide a fast snapshot of the most critical business data related to a certain goal and/or business operation. Dashboards enable a more accurate interpretation of data by displaying it visually, ensuring that data can be effectively communicated and the most appropriate decisions can be made.

All information is collected and shown in one location, making every department's business procedures clear. This allows for quick modifications and evaluation of new data.

Save Time and Energy

A centralised dashboard can help you save a significant amount of time. Dashboards do all of the work for you, such as gathering information from different sources and making visualisations.

All you have to do is spend the time at the start putting up the metrics and choose how you want to present them. Following that, the reports are generated automatically.

Now, since you've figured out what the goal of the Google Data Studio dashboard, you can move to the next stage! Click here to check through Northstar Analytics dashboard templates or drop us a line here.