Data blending tools let you combine multiple datasets into a single, new dataset, which you can then visualize in a dashboard or other visualization.
Enterprises collect data from a variety of sources, and they may want to temporarily bring together different datasets to compare data relationships or answer a specific question.
Why it is useful?
The amount of data available in any business is increasing. Blending data sources can enable you to discover insights faster and use that information to make better decisions.
💡Data blending is typically used for ad hoc reporting and rapid analysis.
Data blending tools let non-technical users do things they couldn't before. For example, marketing departments could easily blend data from their CRM system and a spreadsheet with product profitability information.
Advantages of data blending
- Rapid analysis
- Fewer data silos
- Greater efficiency
- No need to rely on data scientists
- More revenue (as an bi-product of efficient evaluation of your data)