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Snapchat Ads Analyser Desktop Dashboard for Lead Generation

Analyzer dashboard with 5 days delivery

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This is a Google Data Studio dashboard which works with your Snapchat Ads account or accounts. All ad information from Snap Pixel can be used. This dashboard visualize raw and un-processed Snapchat Ads data into easy to read, dynamic and smart charts and tables. 

For Whom?

The Snapchat Ads Analyser Desktop Dashboard for Lead Generation is for agencies, digital marketing professionals and social media ads experts whose goals are;

  • measuring conversion with their values,
  • making assessment of which conversion type bring more value to the business,
  • with the help of this data, generating leads with more business or monetary value.

What You Will Get?

You will get ownership of Snapchat Ads Analyser Desktop Dashboard for Lead Generation. After connecting to your Snapchat Ads accounts, you can start to reviewing ads performance and KPIs right away. Charts and visual elements will be dynamic and reflect all historic Snapchat Ads data within the account you will connect.

💡 Google Data Studio does not come with a native data connector like with Google Ads or Google Analytics. A 3rd party community connector subscription will be needed and should be purchased separately. 

Possible Usage

This is an amazing tool to understand ongoing performance of Snapchat Ads campaigns. 

  • As an agency, you can use this dashboard to review key metrics from Snapchat Ads campaigns, monitor yours or your team's results and lead strategy to get better ROAS.
  • You can create periodic e-mail reports in PDF format which can be delivered to your agency executives and/or clients.
  • You can create partially custom dashboards with your clients' branding and sell them as an upgrade or extra service. This way, you can return your investment and include a new revenue funnel to your agency budget. 

Included Dimensions and Metrics

This dashboard includes all the important dimensions and metrics, such as;

  • Total Cost
  • Impressions
  • Cost per Swipe Ups (CPSU)
  • Paid Swipe Ups thru rate (SUTR)
  • Swipe Ups

Additional to these, custom KPIs tailored for e-commerce professionals, are also included. These fields are not native to Snapchat Ads and created with custom calculations. 

  • All Conversions Value
  • Conversion ROAS
  • Purchase rate
  • Purchases
  • Cost / purchases

    Design and Sections

    Dashboard has 2 main sections;

    1. Topline Metrics

      These scorecards are located at the top of the dashboard with their distinctive bigger numbers and dedicated boxes. These are grouped according to Financial, Account Optimisation, Website Optimisation and Joint KPI themes. Each number has a comparison value below itself to give user the sense of progress or change. 

      Line chart above the number field, elegantly shows change in time and helps user to put latest value into perspective.

      Snapchat Ads Analyser Desktop Dashboard for Lead Generation with value - topline section sample

    2. Tables

      Tables give a more into the detail look about these Topline Metrics and most importantly correlates them with dimensions like campaign name, ad group name, ad id, placement and much more.

      Table dimensions (date, campaign etc.) also behave like filter elements. So users can click on each line to see its values on Topline Metrics sections for better reviewing experience. 

      Snapchat Ads Analyser Desktop Dashboard for Lead Generation with value - Tables section sample




    • The same approach, every time!

      Every dashboard has the same way of use. So, you'll learn to analyse instantly once you use the first dashboard. Super short learning curve.

    • Comes with training

      There are an extensive walk-throughs and explanation of the Google Data Studio product. So, yo will able to modify the dashboard in the future.

    • 30-day bug-fix included

      Don't think about the support. If you notice something wrong in the next 30 days, we'll fix it without extra cost.

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