Five-second testing is a qualitative research technique that involves showing a test user a screenshot of your website or product for only five seconds. Then you take the photo away and ask her a series of questions about what she saw or thinks she saw in the image.
It doesn't matter what you use to test your material. It's usually the element of your landing page that appears above the fold, but it might also be a banner, an app menu, a whole user interface, or anything else.
People's attention spans are becoming increasingly shortened. The reason for the 5-second time limit is that first impression judgments are formed in this amount of time on average.
- Do your users understand what you're trying to say?
- Does your brand appear to be reliable?
- Are people aware of your main product?
When does 5 Second Test Work?
1- Before A/B Testing
A/B testing is time-consuming.
You may rapidly determine which variations will work best before conducting an A/B test with a five-second test. Your results will be insignificant due to the limited sample size, and they will direct you in the appropriate direction.
In general, if you notice that Version B and Version C don't perform as well as Version A and Version B in terms of overall performance, you can skip Version C and exclude it from your forthcoming split test.
Not running too many different variations in parallel will save money and time, allowing you to achieve meaningful results sooner.
2- Before Product Release
The first is when you're creating an entirely new website, product, or campaign.
It's critical in these initiatives to gather early input on the overall user experience, which is when these fast tests come in handy.
The process looks like this:
- You come up with the concept for the product.
- You (and your team) discuss the various designs and copies that could be used.
- You devise five to ten alternative versions.
- You test each variation for five seconds.
- You receive feedback, learn from it, and improve.
Best Questions You Can Use:
- What do you think the purpose of this page was?
- Do you think this company sells any products?
- What is your initial reaction to the website?
- What drew your interest?
- Can you recall any words or sentences?
Sample Size & Evaluation
When I conduct a five-second exam, I recommend a sample size of 20 to 50 people. Because this is a qualitative experiment rather than a representative one, the results will only be an informed guess.