Facebook Ads Analyser Desktop Dashboard for E-commerce

By Zekeriya Mulbay
Table of contents

This is a Google Data Studio dashboard which works with your Facebook Ads account or accounts. All ad information including Instagram ads and conversion metrics from Facebook Pixel can be used. This dashboard visualize raw and un-processed Facebook Ads data into easy to read, dynamic and smart charts and tables.

For Whom?

The Facebook Ads Analyser Desktop Dashboard for E-commerce is for agencies, digital marketing professionals and social media ads experts whose goals are improving e-commerce value and increasing revenues generated from Facebook Ads platform campaigns.

What You Will Get?

You will get ownership of the Facebook Ads Analyser Desktop Dashboard for E-commerce. After connecting to your Facebook Ads accounts, you can start to review ads performance and KPIs right away. Charts and visual elements will be dynamic and reflect all historic Facebook Ads data within the account you will connect.

💡 Google Data Studio does not come with a native data connector like Google Ads or Google Analytics. A 3rd party community connector subscription will be needed and should be purchased separately.

Possible Usage

This is an amazing tool to understand the ongoing performance of Facebook/Instagram  Ads campaigns.

  • As an agency, you can use this dashboard to review key metrics from Facebook Ads campaigns, monitor your or your team's results and lead strategy to get better ROAS.
  • You can create periodic e-mail reports in PDF format which can be delivered to your agency executives and/or clients.
  • You can create partially custom dashboards with your clients' branding and sell them as an upgrade or extra service. This way, you can return your investment and include a new revenue funnel to your agency budget.

Included Dimensions and Metrics

This dashboard includes all the important dimensions and metrics, such as:

  • Amount Spent
  • Average cost per click (CPC)
  • Impressions
  • Click Thru Rate (CTR)
  • Clicks

Additional to these, custom KPIs tailored for e-commerce professionals, are also included. These fields are not native to Facebook Ads and are created with custom calculations.

  • Purchase Value
  • ROAS
  • Purchase rate
  • Website purchases
  • Cost / purchase rate

Design and Sections

The dashboard has 2 main sections:

Topline Metrics

These scorecards are located at the top of the dashboard with their distinctive bigger numbers and dedicated boxes. These are grouped according to Financial, Account Optimisation, Website Optimisation and Joint KPI themes. Each number has a comparison value below itself to give the user a sense of progress or change.

The line chart above the number field elegantly shows changes in time and helps users to put the latest value into perspective.

Tables

Tables give a more detailed look at these Topline Metrics and most importantly correlate them with dimensions like campaign name, ad group name, ad id, placement and much more.

Table dimensions (date, campaign etc.) also behave like filter elements. So users can click on each line to see its values on Topline Metrics sections for a better reviewing experience.

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