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Number of Pre-qualified Leads It's fantastic if you have a sales funnel that you employ to bring in new leads and convert them into customers. Sent Proposals Although you should not send a proposal to every eligible lead, you should strive to get all of your qualified leads to the

Sales growth Sales growth overlaps with sales KPIs, but it is still important for marketing. Return on investment One of the most important KPIs for any marketing effort is ROI. It calculates how much money you make for every dollar spent on all marketing initiatives, from people to tools. Return

Retention Rate For mobile marketers, retention is possibly the most critical KPI. Churn Rate While retention rate shows how many of your clients you keep, churn rate shows the other side of the equation, namely how many app users leave in a given period. Monthly Active Users Understanding how many

Cost per hire The cost per hire refers to how much it costs the business in total to fill a vacant position. Source quality Measuring source quality (also known as sourcing channel efficiency) will help you see where your money is going and the quality of candidates brought in through

Acquisition Acquisition is a collection of metrics that provide information about the traffic to your website. Traffic sources The source of traffic is one of the acquisition metrics. It tracks the sources of traffic to your website. Sessions A session is a collection of activities performed by a visitor on

Customer acquisition costs (CAC) Many expenses are incurred when promoting your business and persuading a buyer to follow your brand. The total of these costs is your customer acquisition cost. Lead conversion rate Your lead conversion rate is the percentage of visitors who come to your site and convert into

Sales Revenue At the end of the day, the money your firm produced for itself is the ultimate sign of how well it is operating. Gross Profit Margin This operational statistic assists you in understanding the division of your sales dollars - how much went into profits and how much