Sales growth overlaps with sales KPIs, but it is still important for marketing.
Return on investment
One of the most important KPIs for any marketing effort is ROI. It calculates how much money you make for every dollar spent on all marketing initiatives, from people to tools.
Return on ad spend
ROAS is a sort of ROI that deals with the revenue generated per dollar spent on advertising efforts.
Customer acquisition cost
CAC is the amount of money spent to acquire the average new customer.
Marketing qualified leads to sales qualified leads ratio The more leads you have in your sales funnel, the more sales opportunities you will have.
Customer Lifetime Value
CLTV calculates all of the revenue generated by a single consumer throughout the course of their relationship with your company.