Top Website Engagement Metrics and KPIs

Top Website Engagement Metrics and KPIs


Acquisition is a collection of metrics that provide information about the traffic to your website.

Traffic sources

The source of traffic is one of the acquisition metrics. It tracks the sources of traffic to your website.


A session is a collection of activities performed by a visitor on your website over a specific time period.

Pages per session

Pages per session is the average number of pages visited by a user during a session.

Bounce rate

The percentage of visitors who leave your website shortly after entering or without interacting further is referred to as the bounce rate.

Average session duration

The average session duration reveals how much time a visitor spends on your website in a single session.

Page speed/load time

The time it takes for your page to load during the user's session is referred to as page speed/load time.

Dwell time

Dwell time is the time it takes a person to return to the SERP results after clicking on your page.

Number of leads

Leads are people or businesses who are interested in your product or service.

Conversion rate

When you spend a lot of time and effort bringing leads to your website, you need to know if it is paying off.

Page Views

Page views count the number of times a visitor views a page on your website.

Average Time on Page

The average time on page monitors how long visitors stay on a website.

New Visitor Sessions

The number of new unique persons that initiate at least one session on your site over a certain time period is measured as new visitor sessions.

Repeat and New Visitors

A new visitor is someone who visits your website for the first time, whereas a repeat (or returning) visitor has previously began a session.

Exit Rate and Top Exit Pages

The last pages that visitors see before leaving your site are known as departure pages.