KPIs

New Business Revenue This KPI measures the amount of revenue generated by your outbound sales staff from first-time purchasers. It's a reliable indicator of how well your outbound sales machine is working. Projected Pipeline Sales Value The predicted pipeline sales value calculates the estimated value of the opportunities in your

Monthly, Quarterly & Annual Sales One constant is the tracking of monthly, quarterly, and yearly sales (and the breakdown of which channels the sales came from, which products sold most in which geographical areas, and WHY). Email list activity Your email list's size and quality can disclose a lot about your

Views show you how many times people watched or interacted with your video ad View rate gives you the number of views or engagements received by your video ad divided by the number of times it is shown Avg. Cost-per-view CPV The average cost-per-view The cost per view (CPV) is

Cost of Customer Acquisition The cost of customer acquisition is the amount of money you spend on marketing to get a new customer. Customer Lifetime Value Client lifetime value (also known as LTV) is the total amount of money spent by a single customer at your company over their lifetime.