NorthStar Analytics
Pricing

HiDocs High-Quality Ghost Documentation Theme

Top YouTube Ads Metrics and KPIs

Top YouTube Ads Metrics and KPIs

Views

show you how many times people watched or interacted with your video ad

View rate

gives you the number of views or engagements received by your video ad divided by the number of times it is shown

Avg. Cost-per-view CPV

The average cost-per-view The cost per view (CPV) is the average amount you pay when a person sees 30 seconds of your video (or the duration if it is less than 30 seconds) or engages with your video, whichever happens first.

Clicks

show you how many times viewers clicked on your video

Click-through rate (CTR)

CTR of your ad is the number of clicks divided by the number of times it is displayed.

Engagements

show you how many people clicked on interactive features like teasers or icons to expand any cards in your video

Engagement rate

The engagement rate is the percentage of engagements your ad obtains (for example, clicks on card teasers and icons) divided by the number of times it is shown.

Unique cookies

The amount of cookies (which record preferences and other information utilized on the web pages that users view) that are personal to a particular browser on people's computers is referred to as unique cookies.

Unique viewers

The number of times your video ad was viewed by a unique cookie over a specific time period is referred to as unique viewers by cookie.

The average number of times your video ad is shown to a unique cookie over a particular period of time is referred to as the average impression frequency per cookie.

The average number of times a unique cookie viewed your video over a specific period of time is referred to as the view frequency per cookie.

Video played %

  • Video played to: 25% displays how frequently a video is played to 25% of its length.
  • Video played to: 50% displays how frequently a video is played till it reaches the midpoint of its view length.
  • Video played to: 75% displays how frequently a video is played to 75% of its length.
  • Video played to: 100% displays how frequently a video is played through to completion.

Earned Metrics

Earned actions

occur when a visitor watches a video advertisement and then performs a connected action on YouTube

Earned views

If a YouTube visitor views consecutive videos on your YouTube channel or Watch sites, your ranking will rise.

Earned subscribes

When a viewer subscribes to your channel, this happens.

Earned playlist

When a viewer adds a video to a playlist, it earns a playlist addition.

Earned likes

Earned likes occur when a viewer enjoys the video.

Earned shares

When a viewer shares the video, they get shares.

Make your business data transparent!
  • Subscribe to a package

    Subscribe and explore the limits of your business with data or thinking to expand your agency value proposition with Google Data Studio dashboards?

  • Request unlimited dashboards

    You can request as many dashbaords you might have and as many revisions as you might need. We create a queue of your tasks, the first tasks that come in are the tasks that we’ll deliver first.

  • Your Data Studio Department

    Optimise your business with complete transparency through dashboards or provide value-added Google Data Studio service to your agency clients.

Make your business transparent

The fastest easy-to-use Google Data Studio dashboards without any recurring cost.