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Acquisition Related KPIs New Customers Keep track of the overall number of new visitors to your website. Returning Customers Keep track of the overall number of clients who return to your online store. Unique Online Buyers Count the number of distinct buyers who have visited your website. New Customer on

General Definitions Organic Traffic Organic traffic is traffic obtained by appearing in search results without having to pay for placement. Organic Traffic by Visitor Location This is a critical metric for anyone involved in local SEO or marketing. Mobile Organic Traffic Keeping track of your mobile traffic can assist you

Cost Per Click The bid amount spent from your Google Ads account when a person clicks on your ad triggered by the keyword you bid on is referred to as the cost per click (CPC). Cost Per Acquisition CPA is solely concerned with converting the viewers into profitable clients. Conversion

Ad impressions The Facebook ad impression metric shows the number of times your ad was viewed. Relevance score The relevance score is essentially a rating from 1 to 10 that estimates how well your target audience is responding to the ad. Cost per result Cost Per Result is all money

Delivery rate Your delivery rate is the percentage of emails delivered to inboxes compared to the total number of emails sent. Open rate This refers to how many emails were opened out of the total number of emails distributed. Email click throughs The number of subscribers that clicked on content

Understanding of roles Greater awareness of your own and others' job duties can aid in determining where tasks should be assigned and who should be contacted for assistance with collaborative projects. Purpose and objectives If a team is to work cohesively, the team leader must effectively explain the team's general