NorthStar Analytics

HiDocs High-Quality Ghost Documentation Theme

Top Google Ads Metrics and KPIs

Top Google Ads Metrics and KPIs

Cost Per Click

The bid amount spent from your Google Ads account when a person clicks on your ad triggered by the keyword you bid on is referred to as the cost per click (CPC).

Cost Per Acquisition

CPA is solely concerned with converting the viewers into profitable clients.

Conversion Rate

The conversion rate is the ratio of the number of people that successfully assisted you in achieving your goal to the total number of people who visited your website.


The number of impressions is the number of times your ad appears on the Google Search Network or the Google Display Network.

Search Impression Share

The actual amount of impressions received vs the estimated impressions by Google's algorithm is referred to as Search Impression Share.

Quality Score

Quality Score is one of the most essential metrics in any campaign since it enhances the likelihood of your advertisements appearing at the top of searches for the majority of the keywords you bid on.

Interaction Rate

The interaction rate (IR) measures how engaging your Google Ads are.

Return On Ad Spend

Return on Advertising Spend (ROAS) is a metric that should be tracked regardless of the campaign type. It is the first metric used to determine whether your Google Ads succeeded or failed.

Cost Per Conversion

The smaller the CPCon, of course, the greater the campaign performance. A low CPCon means that the campaign is getting more for its money!

Click-Through Rate

The Click-Through Rate (CTR) is a measure that shows how many people clicked on your advertising as opposed to how many people viewed them.

Make your business data transparent!
  • Subscribe to a package

    Subscribe and explore the limits of your business with data or thinking to expand your agency value proposition with Google Data Studio dashboards?

  • Request unlimited dashboards

    You can request as many dashbaords you might have and as many revisions as you might need. We create a queue of your tasks, the first tasks that come in are the tasks that we’ll deliver first.

  • Your Data Studio Department

    Optimise your business with complete transparency through dashboards or provide value-added Google Data Studio service to your agency clients.

Make your business transparent

The fastest easy-to-use Google Data Studio dashboards without any recurring cost.