Cost Per Click
The bid amount spent from your Google Ads account when a person clicks on your ad triggered by the keyword you bid on is referred to as the cost per click (CPC).
Cost Per Acquisition
CPA is solely concerned with converting the viewers into profitable clients.
The conversion rate is the ratio of the number of people that successfully assisted you in achieving your goal to the total number of people who visited your website.
The number of impressions is the number of times your ad appears on the Google Search Network or the Google Display Network.
Search Impression Share
The actual amount of impressions received vs the estimated impressions by Google's algorithm is referred to as Search Impression Share.
Quality Score is one of the most essential metrics in any campaign since it enhances the likelihood of your advertisements appearing at the top of searches for the majority of the keywords you bid on.
The interaction rate (IR) measures how engaging your Google Ads are.
Return On Ad Spend
Return on Advertising Spend (ROAS) is a metric that should be tracked regardless of the campaign type. It is the first metric used to determine whether your Google Ads succeeded or failed.
Cost Per Conversion
The smaller the CPCon, of course, the greater the campaign performance. A low CPCon means that the campaign is getting more for its money!
The Click-Through Rate (CTR) is a measure that shows how many people clicked on your advertising as opposed to how many people viewed them.