Top Google Ads Metrics and KPIs

Top Google Ads Metrics and KPIs

Cost Per Click

The bid amount spent from your Google Ads account when a person clicks on your ad triggered by the keyword you bid on is referred to as the cost per click (CPC).

Cost Per Acquisition

CPA is solely concerned with converting the viewers into profitable clients.

Conversion Rate

The conversion rate is the ratio of the number of people that successfully assisted you in achieving your goal to the total number of people who visited your website.


The number of impressions is the number of times your ad appears on the Google Search Network or the Google Display Network.

Search Impression Share

The actual amount of impressions received vs the estimated impressions by Google's algorithm is referred to as Search Impression Share.

Quality Score

Quality Score is one of the most essential metrics in any campaign since it enhances the likelihood of your advertisements appearing at the top of searches for the majority of the keywords you bid on.

Interaction Rate

The interaction rate (IR) measures how engaging your Google Ads are.

Return On Ad Spend

Return on Advertising Spend (ROAS) is a metric that should be tracked regardless of the campaign type. It is the first metric used to determine whether your Google Ads succeeded or failed.

Cost Per Conversion

The smaller the CPCon, of course, the greater the campaign performance. A low CPCon means that the campaign is getting more for its money!

Click-Through Rate

The Click-Through Rate (CTR) is a measure that shows how many people clicked on your advertising as opposed to how many people viewed them.