Your delivery rate is the percentage of emails delivered to inboxes compared to the total number of emails sent.
This refers to how many emails were opened out of the total number of emails distributed.
Email click throughs
The number of subscribers that clicked on content within your email is referred to as the click-through rate.
Email marketing conversion rate
If you're utilizing email marketing to advertise your offerings, looking at your conversion rate will tell you how effective it is.
Email marketing ROI
You can and should calculate the ROI of your email marketing and compare which ones are more effective.
Email bounce rate
Your email bounce rate, also known as a hard bounce rate, refers to the email addresses to which your communications will never be delivered.
Spam compliant rate
When someone receives an unwanted email from an email address they do not recognize, they will mark it as spam.
When a person decides they no longer want to receive emails from you, they will unsubscribe and be removed from your list.
List growth rate
Your list growth is an important KPI that you must monitor.
This KPI also indicates how relevant your emails are as well as how engaged your audience is.