Top E-commerce Metrics and KPIs
Acquisition Related KPIs
Keep track of the overall number of new visitors to your website.
Keep track of the overall number of clients who return to your online store.
Unique Online Buyers
Count the number of distinct buyers who have visited your website.
New Customer on First Visit
Keep track of how many users buy things on their first visit to your site.
Items per Order
Calculate the total number of products purchased for each order.
Visits to Purchase
Calculate the average number of site visits before making a purchase.
Website Engagement Related KPIs
Shopping Cart Sessions
Count the number of shopping cart sessions on your website.
Shopping Carts Abandoned Keep track of the quantity of abandoned carts by customers.
Shopping Cart Conversion Rate
Keep track of the number of shopping carts that are started vs the number of shopping carts that result in a successful order.
Keep track of the total number of coupons redeemed by customers.
Product Views per Session
Monitor the average number of products viewed by a potential consumer throughout their visit to your online store.
Shopping Session Length
Calculate the average length of time that a single person spends on your website.
Merchandising Related KPIs
Shipping Error Rate
Keep track of the overall number of shipment errors.
Calculate the average value of your clients' orders.
The timeliness of your deliveries should be measured.
Revenue from Repeat Online Customers
Calculate the percentage of revenue that comes from repeat customers.
Revenue per Visitor
Calculate the total revenue earned by a single visit to your website.
Cost per Order
Calculate the average advertising expenditures associated with a single sale.
Revenue from New Visitors
Keep track of the overall amount of revenue generated by new visitors.