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NorthStar Analytics LTD

Google Ads Desktop Budget Pacer

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This is a Google Data Studio dashboard which works with Google Ads account or accounts. This dashboard visualize raw and un-processed Google Ads data, blends it with your custom ad budget data and acts as an interactive ad budget calculator.

For Whom?

The Google Ads Desktop Budget Pacer is for agencies, digital marketing professionals and Google Ads experts whose goals are 

  • staying at the top of key budget metrics,
  • assessing historic budget data and ad spend data,
  • forecasting ad spend for upcoming days or terms. 

What You Will Get?

You will get ownership of Google Ads Desktop Budget Pacer. After connecting Google Ads accounts and enter your custom ad budget value as parameter, you will be ready to use it.

Possible Usage

This dashboard is the ultimate ad spend and budget analyzer. With this dashboard, you will able to see how much you have spent from you ad budget, how much can you spend and how much you should spend in the upcoming days.

It will save you time of recurring calculations and hasty mistakes by human error.

Included Dimensions and Metrics

This dashboard includes all the important dimensions and metrics, such as;

  • Gauge showing budget spent percent
  • Planned daily spend
  • Actual daily spend
  • Suggested daily spend
  • total budget spend ratio
  • Decided Google Ads budget
  • Total spend up to date


    Design and Sections

    This is an elegant dashboard without many tables and scorecards to distract you from the main focus; how much have you spend and how should you plan your future ad spend.

    There are 3 main sections;

    1. Pacing gauge and daily spend values

      This is the main focus section of the Google Ads Desktop Budget Pacer dashboard. Big gauge represents how much you spend so far into that term and next to it, there are planned daily spend and actual daily spend values. This section will show you what you have planned and what you have done.

    2. Suggested daily spend

      This box show how much you should spend on upcoming days to balance your budget and the amount of the increase. For example, if your monthly budget is $1.000, you spend $900 until 20th day, then this box will tell you to spend $10/day.

    3. Budget spend %

      This box reminds you the ratio of budget spent so far, how much was the planned budget and how much has spent.