Top Business Marketing Metrics and KPIs

Customer acquisition costs (CAC)

Many expenses are incurred when promoting your business and persuading a buyer to follow your brand. The total of these costs is your customer acquisition cost.

Lead conversion rate

Your lead conversion rate is the percentage of visitors who come to your site and convert into leads by giving you their information or completing some other action.

Customer conversion rate

In the customer conversion rate, the term "conversion" refers to any specific action you want your leads to perform.

Customer lifetime value

Your customer lifetime value indicates how much a customer is worth to your company over the course of your relationship.

Net promoter score

Your existing customers are the most efficient and cost-effective strategy to gain new consumers. They will be more willing to suggest you if they like your company and are pleased with your products, service, and overall customer experience.

Cost-per-click (CPC)

This is the fee you must pay each time a visitor clicks on your ad.

Bounce rate

This KPI displays the percentage of users that visit your website and then leave without interacting or visiting any other pages.

Customer churn

If your company engages in ecommerce or a subscription-based model, you should monitor customer attrition.