Top Marketing Metrics and KPIs

Sales growth

Sales growth overlaps with sales KPIs, but it is still important for marketing.

Return on investment

One of the most important KPIs for any marketing effort is ROI. It calculates how much money you make for every dollar spent on all marketing initiatives, from people to tools.

Return on ad spend

ROAS is a sort of ROI that deals with the revenue generated per dollar spent on advertising efforts.

Customer acquisition cost

CAC is the amount of money spent to acquire the average new customer.
Marketing qualified leads to sales qualified leads ratio The more leads you have in your sales funnel, the more sales opportunities you will have.

Customer Lifetime Value

CLTV calculates all of the revenue generated by a single consumer throughout the course of their relationship with your company.