Top SAAS Financial Metrics and KPIs

Net Monthly Recurring Revenue

Net monthly recurring revenue is the monthly value of newly acquired accounts and monthly added value to current customers, less the value lost from closed or decreased accounts.

Quick Ratio

The Quick Ratio can be used to track the growth of your SaaS startup.

Net Promoter Score

Use the Net Promoter Score (NPS) KPI to track customer loyalty and satisfaction.

MoM MRR Growth

With the MoM MRR Growth KPI, you can see how quickly your monthly recurring revenue (MRR) is growing.

Customer Acquisition Cost

The Customer Acquisition Cost (CAC) KPI is used to assess marketing and sales efficiency.

Customer Lifetime Value

With the Customer Lifetime Value (LTV) KPI, you may calculate the monetary value of each new customer.

Customer Lifetime Value to Customer Acquisition Cost

The LTV:CAC Ratio KPI is used to assess marketing and sales efficiency.

Net Burn Rate

The Net Burn KPI can help you manage the runway of your SaaS firm.

Customer Lifetime Value

Customer Lifetime Value (CLV or LTV) is the monetary value of a customer over the course of their relationship with your organization.

Monthly Recurring Revenue Expansion Rate

The rate at which a subscription-based business can increase its monthly recurring revenue through increasing revenue among current customers ('upselling').

Monthly Recurring Revenue

On a monthly basis, it calculates the money generated by a company's subscription accounts.

Customer Churn Rate

Measures the rate at which a subscription-based organization loses clients owing to account cancellations or subscription non-renewal.

Customer Retention Rate

The rate at which a subscription-based company retains its customers.