Top Sales Metrics and KPIs
Sales Funnel Metrics
Track the number of unique visitors who visit your store or website with this sales metric.
Store Conversion Rate
Use this sales metric to determine the conversion rate of your store.
Sales efforts should be prioritized based on metrics linked with new and current opportunities.
Potential New Clients Contacted
This sales metric keeps track of how many new leads the team contacts.
Conversation to Appointment Rate
This sales indicator counts the number of interactions that result in new appointments or demonstrations.
Calculate the value of bookings for a given time period.
Adjusted Trial Rate
The adjusted trial rate sales measure is used to gauge product knowledge and interest.
Tracking trial account sales figures for a software product helps the team focused on new customers and opportunities.
Missed Sales Opportunities
Use this sales measure to keep track of missed chances.
Sales Conversion Rate
How effective is your team at converting prospects into new customers?
Sales per Rep
Assess the success of each of your sales representatives or sales teams.
Sales by Region
This sales measure is used to track regional sales.
Sales by Contact Method
This sales metric measures which contact tactics result in the highest sales and money.
Sales by Department
This sales metric can be used to track the money earned by departments within your sales organization.
Sales Orders Filled per FTE (Full Time Equivalent)
Track orders by full-time employee using this sales measure.
Leads Generated by Agents
This sales indicator can be used to determine how effective your representatives are at generating leads.
Department Performance Evaluation
One of the most crucial sales KPIs for every firm to track is sales growth.
Use this sales KPI to compare your present performance against a revenue target.
Sales-to-date measures revenue metrics over a specific time period.
Sales Closing Ratio
Calculate the number of formal quotes sent vs the number of deals finalized.
To determine your baseline sales metric, subtract marketing from the equation.
Sales Cycle Duration
Use this metric to determine how long it takes to close a deal from beginning to end.
Sales Value Productivity
Use this sales metric to determine the average deal size per agent.
Unit Sales to Average Market Unit Sales
Track your entire market share using this sales KPI.
Percent Closing Ratio
This sales indicator counts the number of sales proposals that result in a sale.
First Appointment-to-Sales Ratio
Keep track of the number of sales appointments that progress to the next level of the sales funnel.
Revenue per Successful Call
The revenue generated by successful outbound calls is measured by this sales metric.
Cannibalization rate in sales and marketing
The cannibalization metric is used to guide product and revenue decisions made by sales and marketing.
Sales Force Effectiveness
To assess the performance of your team, use the Sales Force Effectiveness metric.
Sales Growth by Market Segment
Growth by segment is an important sales measure to monitor for your team.
Average Purchase Value
Using this sales measure, calculate the average sales value of each transaction.
Gross Margin Return on Investment
Calculate the total revenue earned after deducting the cost of making the sale.
Revenue to Average Market Sales Revenue Ratio
This sales KPI compares your revenue to that of your competitors.
Selling Costs to Sales Ratio
Analyze the relationship between selling costs and sales revenue using this sales metric.
Potential Revenue in the Sales Pipeline
Track revenue in your sales pipeline using this sales KPI.
Percent of Revenue from New Products
This sales indicator calculates the percentage of revenue generated by new products and services.
Revenue Gained from Top Customers
This sales KPI measures revenue generated by your top clients.
This sales indicator calculates the total profit generated by a certain product line.
Calculate the total value of products or services sold or delivered.
Sales Revenue per Hour
This sales indicator measures the total income generated in an hour.
% Markdown Goods
Calculate the percentage of sales for products with markdowns compared to the overall product landscape.
Average Profit Margin
The average profit made from the sale of a particular service, product, or product/service category.
This sales metric is used to calculate the margin obtained across all running sales channels.
Activated New Business Value
This sales indicator calculates the total value of all new business contracts signed within a certain time period.
Time to Break Even
This sales KPI can be used to determine how long it takes to make a product, project, or organization profitable.
Product Related Metrics
Use the product performance sales measure to identify top performers and eliminate underperforming products.
Track merchandise sold versus inventory stocked in a month using this sales statistic.
This sales metric monitors the effectiveness of your campaigns.
Repeat Purchase Volume
Analyze the number of repeat clients with this sales metric.
Use this sales metric to determine how frequently a consumer purchases.
Repurchases of Services Following Project Completion
Determine the effect of completing a project on a customer's repurchasing habit.
Other Sales Metrics
Orders Cancelled by Reason
This sales metric investigates and categorizes order cancellations.
Calculate the average number of orders received for a particular time period.
Successful to Unsuccessful Tenders
This sales measure tracks the number of accepted offers.
Sales Orders Filled per unit Time
Calculate the average number of sales orders filled in a given time period.
How efficient are your coupons in terms of increasing sales? To find out, use this sales metric.
Sales Quota Attainment
Calculate the amount of time it takes to meet a certain sales quota.