Sign in Subscribe

Top Social Media Metrics and KPIs

Followers Growth KPI

A social media dashboard can help you track your follower growth in relation to your goals.

Monitor happenings on your social feed to encourage engagement and expand your following.

The efficiency with which social media initiatives generate website visitors and goal conversions.

Count the number of times your content has been shared on social media.

Count the amount of people who follow your account on social media networks.

Brand Equity and Brand Perceptions

The ability of social campaigns to drive people and leads to your website.

New Followers

How many followers do your campaigns have on social media?

Facebook Page Demographics

Recognize the demographics of your target audience.

Analyze the levels of interaction in your social media initiatives.

Twitter KPIs

Twitter Engagement

Discover which tweets are the most effective in your marketing.

Twitter Followers

Determine the effectiveness of your company's Twitter account.

Facebook KPIs

Facebook Page Like

Determine the success of your company's Facebook page. People Talking About This on Facebook. Learn how people interact with your page.

Facebook Engagement

Are you interacting with your target audience on Facebook? Track your Facebook engagement metrics on a dashboard to measure the impact of your brand messaging and value.

Facebook Likes

Count the number of Facebook users who have liked your company's page.

Facebook Ads Campaign Performance

Make sure your message is reaching the correct people by tracking the performance of your Facebook Ads campaigns over a specific time period.

Facebook Ads: CPM and CPP

Monitor your Facebook Ads cost per impression and cost per thousand to better understand ad effectiveness and make data-driven advertising decisions.

Facebook Ads Impressions and Reach

Over the last 7 days, compare your Facebook Ads impressions and reach.

Instagram KPIs

Instagram Followers

Count the number of Instagram people who follow your account.

YouTube KPIs

YouTube Channel Subscribers

Determine the amount of YouTube accounts that are following your posts and receiving channel updates.

Read next

How to find your company's NorthStar KPI?

How to find your company's NorthStar KPI?

Is this article for you? Take the 9-question test before reading this book. If you check at least 7 of them, this book is crafted just for you. 1. I want to communicate with hard data. No more murky subjective talks. 2. I believe that I will see a big

Top New Product Launch Metrics and KPIs

Number of sign-ups to the product waiting list Creating a buzz and getting people interested in a product is one of the best methods to use before to its debut. Social media engagement and interaction New product launches are no exception, since social media may help raise awareness and attract

Top Gaming Metrics and KPIs

The average revenue per user Knowing your average revenue per user (ARPU) is critical for developing any kind of hypothesis for future growth and planning. The average revenue per paying user This indicator evaluates each paying customer's profitability as well as the company's ability to generate money. Average Revenue Per

Top Outbound Sales Metrics and KPIs

Top Outbound Sales Metrics and KPIs

New Business Revenue This KPI measures the amount of revenue generated by your outbound sales staff from first-time purchasers. It's a reliable indicator of how well your outbound sales machine is working. Projected Pipeline Sales Value The predicted pipeline sales value calculates the estimated value of the opportunities in your

Top Online Business Metrics and KPIs

Top Online Business Metrics and KPIs

Monthly, Quarterly & Annual Sales One constant is the tracking of monthly, quarterly, and yearly sales (and the breakdown of which channels the sales came from, which products sold most in which geographical areas, and WHY). Email list activity Your email list's size and quality can disclose a lot about your

Top YouTube Ads Metrics and KPIs

Top YouTube Ads Metrics and KPIs

Views show you how many times people watched or interacted with your video ad View rate gives you the number of views or engagements received by your video ad divided by the number of times it is shown Avg. Cost-per-view CPV The average cost-per-view The cost per view (CPV) is

Top Growth Metrics and KPIs

Top Growth Metrics and KPIs

Cost of Customer Acquisition The cost of customer acquisition is the amount of money you spend on marketing to get a new customer. Customer Lifetime Value Client lifetime value (also known as LTV) is the total amount of money spent by a single customer at your company over their lifetime.

Top Brand Awareness Metrics and KPIs

Coverage Each quarter, we examine total coverage as it relates to feature stories, bylines, mentions, and syndicated coverage. Share of Voice Share of voice is a popular indicator in the public relations industry. It is defined as the proportion of coverage and dialogues about your brand in the media (news,

Top Customer Service Metrics and KPIs

Top Customer Service Metrics and KPIs

Customer Satisfaction Score It's a metric that gauges how people feel about your product, service, or interaction. Customer Effort Score CES assesses how much effort your customer used in resolving a given issue or answering a specific query. Employee Satisfaction Score Take periodic staff surveys, do one-on-one check-ins, and promote

Top Project Management Metrics and KPIs

Top Project Management Metrics and KPIs

Cycle Time The amount of time required to execute a specific task or activity. This is useful for recurring chores in a project. On-Time Completion Percentage Whether or not a specific project or task is completed by the deadline. Time Spent The amount of time spent on the project by