Top YouTube Ads Metrics and KPIs
Views
show you how many times people watched or interacted with your video ad
View rate
gives you the number of views or engagements received by your video ad divided by the number of times it is shown
Avg. Cost-per-view CPV
The average cost-per-view The cost per view (CPV) is the average amount you pay when a person sees 30 seconds of your video (or the duration if it is less than 30 seconds) or engages with your video, whichever happens first.
Clicks
show you how many times viewers clicked on your video
Click-through rate (CTR)
CTR of your ad is the number of clicks divided by the number of times it is displayed.
Engagements
show you how many people clicked on interactive features like teasers or icons to expand any cards in your video
Engagement rate
The engagement rate is the percentage of engagements your ad obtains (for example, clicks on card teasers and icons) divided by the number of times it is shown.
Unique cookies
The amount of cookies (which record preferences and other information utilized on the web pages that users view) that are personal to a particular browser on people's computers is referred to as unique cookies.
Unique viewers
The number of times your video ad was viewed by a unique cookie over a specific time period is referred to as unique viewers by cookie.
Avg. impr. freq. per cookie
The average number of times your video ad is shown to a unique cookie over a particular period of time is referred to as the average impression frequency per cookie.
Avg. view freq. per cookie
The average number of times a unique cookie viewed your video over a specific period of time is referred to as the view frequency per cookie.
Video played %
- Video played to: 25% displays how frequently a video is played to 25% of its length.
- Video played to: 50% displays how frequently a video is played till it reaches the midpoint of its view length.
- Video played to: 75% displays how frequently a video is played to 75% of its length.
- Video played to: 100% displays how frequently a video is played through to completion.
Earned Metrics
Earned actions
occur when a visitor watches a video advertisement and then performs a connected action on YouTube
Earned views
If a YouTube visitor views consecutive videos on your YouTube channel or Watch sites, your ranking will rise.
Earned subscribes
When a viewer subscribes to your channel, this happens.
Earned playlist
When a viewer adds a video to a playlist, it earns a playlist addition.
Earned likes
Earned likes occur when a viewer enjoys the video.
Earned shares
When a viewer shares the video, they get shares.
