The concept of delivering a box of products isn't an innovation. Rather, it's providing a great experience for discovering, trying and purchasing all sorts of products.
If you have a subscription boxes business and want to grow it, we have some ideas to share with you. Let's have a look them together:
1. Add a financing mechanism to the company
Customers sign up for monthly deliveries, the products are provided for free. You obtain full payment from credit card companies, while earning a steady revenue stream from customers paying for the extra services around their sample box experience (shipping, customer service, etc.)
2. Create a “Deal of the day”
Unlike your competitors, could tie its initial description of samples to this deal. Why? It’s a good hook to get new users to try the service.
3. Have a customer use a sample
And then have the customer decide to purchase the full-size item from you because the customer loves the sample. But that’s not really viral — one customer getting another customer. What about when an existing customer decides to tell a new customer about your business? Or better yet when an existing customer tells 10 new customers about your business, or 100? And those additional customers each tell 10 more customers? This takes you from a 2-way model to one with many more degrees of separation.
4. Start with a massive database of email addresses
In the beginning, you won’t have this; however, after just one year, you will have maybe over 100,000 sign-ups on your list. You can accomplish this by starting the early days with Facebook. People would say it was like an exclusive club that no one knew about. The benefit? Everyone wants to be part of something exclusive and feel proud to be in a group of people that are doing cool stuff.
5. Find your customers on Twitter
Twitter is a great place to find your customers and stay connected with them. Also, these active conversations will give you a sense of what’s going on in the marketplace.
6. Use them as incentives for sharing on Facebook and Twitter
If a user shares something about you, he/she can get a subscription for free. This will spread the word about your business very quickly because of the positive feedback from giving people free subscriptions. Also, this will improve the brand image of your business because more and more people will learn about its products and services.
7. Open up your community to influencers
Instead of just letting people join the community, let every member recommend a friend (or friends). Even better, if these recommendations are coming from trusted sources (influencers), it will drive a ton of traffic to the site and keep users engaged while they await their very own monthly box.
8. Create a new platform for ecommerce that integrates your service
This could be a Q&A community with influencers where you prompt them to give sample-like reviews of products they enjoy or have tried.