6 Business Growth Strategies For Online Hairstylist Marketplaces in 2022
For your online and mobile marketplace connecting independent hairstylists to clients and hair suppliers. It creates more choices for customers while giving independent hairstylists income opportunities they would not otherwise have.
1. Offer education to the hair community
By disrupting the monthly supply chain for hair extensions, you have made it easy for stylists to order each month without going without giving up their commission. The operation is simple for a stylist - just a few clicks. However, when it comes to the quality of hair and the details behind the process of ordering hair there are many details that make this opportunity so remarkable.
2. Have a reward mechanism
For example, when a user-hairstylist or customer receives a referral link from another hairstylist, they will receive credits towards their next order. If the person who was sent the consumer link by the hairstylist completes an order, then both parties earn credits. This encourages more participation and engagement in yo online platform, which in turn, creates a viral loop that draws more people in to your platform's audience and marketplace.
3. Have a marketplace for hairstylists
Where they can share and purchase products. You can be in the market for funding to get a marketplace for hairstylists built.
4. Commission sharing
Offer hairstylists a commission on their sales of hair extensions. With this concept, the more extensions you sell, the more revenue you will produce for yourself. This is a win-win situation because the more extensions sold by the hairstylist, the more money you will make.
Incentivize stylists to sign up for a promotional period and receive double the commission. For example, if a stylist signs up during a promotional period and receives 20% commission, their payouts are promised to be 40% at the end of the month. Not only does this create a viral loop but creates an appreciation for you among stylists who have earned greater payouts from previous sales.
5. Play local
Give local salon owners the opportunity to sell your service at a discounted price. By making this discount available to stylists purchasing hair for their own salons, your platform will be able to reach more buyers and include more consumers in its network. Additionally, this strategy enables your platform to stay connected with consumers through the retail salon, leading to a higher retention rate. The key element of this opportunity should be that all access codes and any scripts for accessing the discounts will be given directly through the salon owners via the information provided by your business. This will allow your team members to easily promote your products at the salon/directly from their iPads if needed.
6. Word of mouth
Once the end-user has purchased one of your products, the company might encourage feedback and 'word of mouth' by offering a promotion towards future purchases for current clients who refer effective salespersons to the business.