10 Business Growth Strategies for Home Schooling Platforms in 2022

By Zekeriya Mulbay
Photo by Annie Spratt / Unsplash
Table of contents

Homeschooling should provide more fun and engagement by bringing all the digital learning tools into one place. Some homeschooling platforms make single sign-on easier by eliminating the need to log in to different websites.

There are very important clues for growing your homeschooling business in 2022

1. One secure portal

Make bringing all applications into one secure portal the default option for school districts. That is, make getting started super-easy because schools and teachers can self-enrol in your platform using their login credentials and easily grant access to all of their apps. Make it frictionless for educators because it really helps solve a problem they have - students not knowing how to get to certain assignments/resources. This will keep students engaged and delight them with yet another simplified process.

2. Incentivize to share

The messaging can be something like, "Have you tried this platform in school? If you've used it before, earn rewards for all the students in your classes and have fun learning."

That is where students can refer their friends to your platform. When the friend signs up, the referrer (teacher) will receive a small amount of credit and the new student will receive a discount on their subscription fee. This way, both new and existing users will receive incentives for using your platform. The company can consider offering a small amount of capital to students who bring their friends or family onto the platform. The referral program should be prominently displayed in your platform's website and marketing materials so that students know about it.

3. Provide the platform to schools

Teachers will then create activities outside of class time for students to improve test scores and overall educational performance. These classes would be at no cost for students or their families. When the student scores increase, so too will your platform's knowledge on how to better serve students needs and ultimately their scores. In order to use your curriculum services, schools will have to pay a flat monthly charge for each enrolled student. Most likely, the school district will have contracts with multiple state government programs with stricter financial controls in place than say a private company. The main goal here is that once a student pays to register, your platform makes its money back and then some on licensing software, hosting fees, and providing teacher training sessions while still remaining profitable

4. Learn by doing

These activities give them the motivation needed to push themselves forward. A great way for your platform to do this is to do something like what Duolingo did for language learners, where Duolingo created a fun, interactive, and addictive language learning platform that motivates users to keep on learning. Another example would be like the Khan Academy where students can learn from videos and tutorials at their own pace. The students can play educational games with one another, while the teacher uses a classroom dashboard to set up the lesson plans and track each student's progress. Making education more engaging and interactive will help motivate kids towards learning and push them towards success.

5. Build a deeper connection

Offer existing teachers, to have a deeper integration with your products and allow those schools access to their current products for free. Or if a teacher does not want to use your platform can offer them an incentive like a 2-3% increase in pay.

7. Inspirational stories

Promote their students' inspirational stories. Teachers would be measured by the number of students they sign up for your platform. In doing so, your platform would create a flywheel where parents and schools are pushing curriculum and marketing budgets into your platform, which is necessary to pivot into other verticals such as higher education. It's a strategy that has worked for Veritas Prep and WyzAnt.

8. Centralized school/parent communication

You could do this by creating awarenes for Schools. Aware will start off as a centralized place for school/parent communication. As time goes on, more features will be added. The parent portal could include things like: Weekly updates from teachers, access to teacher Twitter feeds, photo sharing and comments, the teacher requested communications, etc.

That allows users to refer friends and family for free (and helps them find their apps more easily). Another is to offer a Chrome extension that provides analytics as a fun way to let students track their own curiosity.

10. Viral loop

So they can see sample and decide whether to use it in class. Teachers then invite their students to use the app, which creates a viral loop.

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