5 Business Growth Strategies for Hotel Event Planning in 2022

By Zekeriya Mulbay
Photo by Crew / Unsplash
Table of contents

Some SaaS platforms focused on helping hotels increase their return on meeting space. They provide solutions to handle complex problems by making event planning online simple, fast, and enjoyable.

1. Viral loops

Find candidates who have the resources and skills to develop, implement, and evaluate a viral loop for your business. Critical success factors are picking a product that is already in use and popular. Another key factor is having an active and growing user base. A good viral loop encourages customers to share you with others in their network. Have your users set up automated invitations on Facebook to share events and updates? An automated invitation is downloaded into a contact's calendar as a reminder of an upcoming event.

2. Build a referral program

In which existing customers are incentivized to refer new clients. For example for every X new customer that comes using customer 1's referral link or code, you can add Y amount of money to the original customer's credit card statement. This concept can be applied to many different industries and companies.

Users will be able to share with their own personal or professional networks. This will help the marketing and promotion of the platform via social media. Additionally, communication through email landing pages are an effective way to improve conversions for your campaigns.

3. Partnership

Make it a ‘must have’ event and party planning software by providing key value-added services free of charge. The more value you provide, the more users will want to purchase the premium service.

4. Use Facebook Messenger

Help new users share ideas and create events with Facebook Messenger. The templates quickly build on the back of a portrait photo or imported photo or solid background. The user simply has to say 'send an event on your website' in messenger with name, date, and location, and tap a message to complete the reservation.

5. Tagged with a friend

It is then tagged with the attendee’s Twitter username. The tweets are hosted in real-time to the event dashboard for planners and attendees to monitor trends and feedback.

Spread the word

Keep reading