6 Business Growth Strategies For Cosmetic Companies in 2022

By Zekeriya Mulbay
Photo by Raphael Lovaski / Unsplash
Table of contents

Women look for premium makeup solutions that are also convenient, compact and solve the needs of women.

For cosmetic brands that care about women needs and aim to grow in 2022, we have some growth tactics below. Let's have a look together:

1. Target bloggers

Target bloggers and online influencers at the forefront of social media trends. Using existing accounts or starting new ones, a blogger can develop a network of followers that can then be shared with your brand. In return, you can also run contests and give away free travel-sized makeup kits to the top blogs with the most engaging content.

2. Give-away rewards

Have campaigns or give-away rewards for fans who get their friends to join the site. This would encourage fans to invite all their friends to join them, and they would also be rewarded for their work in bringing in new members. This will tie into yiur brand's target audience of women on the go, and also adds viral marketing aspects to current methods used by your brand.

3. Idea pool

Invite influencers and bloggers to share their ideas for situations. Where people would use your products, and what tools they would use to help create their beauty routine.

4. Branded gift boxes

These can be filled with cosmetics, after-bath oils, perfumes, etc. This gift will be appreciated by everyone from a young mom to women in the workplace. After this gift is received, they will have an incentive to share how much they enjoyed using your products with their friends.

5. Mini products

Offer a mini-sized product and fill it with other mini products. For example, a base kit containing an eye shadow set, and nail polish, all just travel-size can be offered. Customers can then add to their collection by purchasing six new products at a time in the future. This strategy helps give customers variety while still providing new customers with a core starter kit at full-size. There is no reason why a brand should not offer various size products of the same great product for different customer profiles.

6. Use influencers

These influencers would carry the products with them as they go about their daily lives. This can be done through various social media sites such as Instagram, Twitter, and YouTube. Influencers are needed to help spread the word about your products making it a viral loop. Influencers have many followers and are trustworthy which helps makes this method more effective. Consumers who see these people using the products are more likely to feel comfortable going out and purchasing them for themselves.

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