9 Business Growth Strategies for Event and Travel Websites in 2022
In this post, you can find the best growth ideas for event and travel websites in 2022.
- Offer a discount
- Let users share their experience
- Build a viral loop
- Attract event organisers
- Offer a weekly contest
- Win-win partnership
- Account manager
1. Offer a discount
Allow activity providers the ability to reach out and private message (or email) a traveller and offer them a deal on their trip in towns, such as 15% off their experience or event
2. Let users share their experience
They can try it out as well. Users will be willing to share their experience if the activities, events or local experiences they plan are of high quality. So you could use your platform to make sure that the experiences are great and supply users with amazing and satisfying activities. In order to retain your users, which is a challenge for every social network, should also make sure that users remain interested in your app. One way is by promoting new interesting things that might attract the users to keep on using it.
3. Build a viral loop
For example, most restaurants are not mobile optimized so that's one angle. Another way to build a viral loop is to create an email list of the users with a very simple prompt or nudge asking them to invite friends/family. Something like "Get your friends out & about in town! Invite your friends to experience our platform and we'll thank you with free credits!"
Each time you discover an activity, you earn points. Earn points to win a free stay at a hotel. For instance, create an activity that is worth 100 points. If users keep discovering activities that are worth 100-500 points, they will earn enough points over time and redeem them to book a free stay at a local hotel.
5. Attract event organisers
Have existing event organisers buy into it and then attract people on tour back to the same experience. For example, a popular local band might put out tickets for a show directly through your platform (and market it as such). The people who go on that tour would then likely see value in using your platform for future local event bookings.
6. Offer a weekly contest
You can give away free coupons for a group meetup, or geo-based discounts on coffee, breakfast or lunch the following day. Tie your Facebook integration to the winner of the contest and all his/her friends get notified about the win. This will make them curious as to why someone won from their friend's list and they might end up checking out your platform themselves in the process.
7. Win-win partnership
For e.g., we are collaborating with Explore St. Louis, and we give them a percentage of revenue from each ticket booked through your platform. Explore St Louis would then promote your platform as an activity for their customers. This is a win-win partnership strategy because the partner gets great ROI on the activity sold through your platform, and in turn, we gain more exposure for our platform.
8. Account manager
Once an activity is booked a user is set up with your website account. This approach could be particularly useful on first offering mobile travellers these value-added experiences in their top market - Paris.