We created this post for online learning platforms that connect creative and curious people with thousands of inspiring classes, offer courses on topics including illustration, design, photography, video, freelancing, business, and more.
Let's have a look the growth steps together:
1. Create a referral program and a reward
These are valid for the existing members if they refer their friends. If the company has enough funds, create opportunities for members to bring in new friends to your platform with a coupon (can be used once) or a small bonus. This encourages people to refer friends and can help get the word out on social media.
2. Take advantage of the assets you already possess
Stitching together engaging videos and design concepts that explain how to use your platform might be a good way to proliferate your message.
3. Design simple and brief emails for its users to send
Users can find an inspiring class from your platform and share it with their friends. To enhance Virality, your patform should also come up with an incentive such as who shares it with the most friends gets a free month of lessons.
4. Target former students
A part of the community gets so involved that they become a kind of alumni network for the “school” of learning. Alumni can produce an ebook or other compilation, containing best practices and recommendations from top teachers. This way, your platform is constantly at work building its symbiotic ecosystem, with no ongoing marketing spend required
5. Focus on making the app fun and addictive to use
You can offer members a wide variety of classes, from graphic design for social media to revamping your wardrobe. The service has a user friendly interface that is mobile optimized, and still easy enough to navigate on larger screen sizes
6. Create online courses
These courses can be around general issues and relevant to a specific audience. For example, you could create an online course around cryptocurrency and blockchain technology which could attract the attention of people interested in learning more about the potential applications of these technologies in other industries.
7. Leverage a personal user base with existing social media influencers
For example Skillshare launched as a beta in October 2012, and followed with a full launch an year later. By 2014 there were 50,000 active users on the site in 90 countries, including over 500 instructors who had taught over 1000 classes culminating in $2 million in student tuition. The growth came from word-of-mouth, but when the team began to experiment with Facebook advertising they noticed increased engagement even for their free classes, which were starting to receive hundreds of sign ups per class.
8. Focus on one platform
This platform can be used by all the users of your platform. If your platform were to create a course with a target audience of programmers it would be able to reach the majority of its users in one place.
9. Target existing learning portals
For example, your platform can partner with Coursera and Udacity to create a self-made certification based on the classes users take.
10. Offer a more exclusive service for a higher price
For instance, you can offer a special programme known as your Premium which gives users subscription-only access to courses.