Online food markets make it easy to shop from your desk without wasting time. Lots of online food markets bring locally grown produces and basic necessities to your house. Most of them have website and mobile app, and they deliver orders anywhere customers want.
You are here because you are one of the online food market and want to grow your business.
So you should read and implement the growth ideas below:
- Create a story for each delivery
- Create a viral loop
- Encourage customers to share
- Give users free delivery
- Focus on returning customers
- Promote unique experiences
- Customer-created contents
- Use emailing
- Segment users
- Use referrals
- Create “digital billboards”
- Create an online game
Let's take a closer look at these items.
1. Create a story for each delivery
Automating and using a program like Storify, there could be a story created for each delivery and posted on your social media channels. By leveraging an influencer and their followers to promote these stories, an online blog could emerge about a user's success with the network of grocery suppliers. By using additional social media tools, like Snapchat, Instagram Story or Periscope, grocery suppliers could post a visual of the mobile delivery and create instant virality for your business.
2. Create a viral loop
This step encourages new customers. One way to create a viral loop for your business is to position it as the very best of all existing local grocery delivery apps. One way to create a viral loop for your online market is to target geographic locations where local grocery delivery apps are most needed. One way to create a viral loop is to make sign up seamless, allowing customers to do so on their mobile phones without typing in any information.
3. Encourage customers to share
Let customers share the news that they have chosen to purchase healthy foods. A viral loop is a marketing strategy in which every customer has the potential to bring new customers on board. If a customer creates a positive status update when he/she attends an event like giving birth or joining a gym, there will be an opportunity for both existing and new customers to view this post. This expands the group and opportunities to cross-promote your online market to new customers.
4. Give users free delivery
This is a highly noticeable value proposition that can easily encourage customers to try your online market. The cost of delivery is small relative to the order value, and if customers like the experience, they are more likely to buy regularly from your online market. However, for many customers transport cost is low compared to their order value and it may be difficult for them to overcome the sunk-cost effect. You need to prove yourself as an efficient online grocer and provide excellent service before delivering orders will be a good enough return on investment for customers. One way they could do this is with click and collect (C&C) services.
5. Focus on returning customers
As a customer at the online market, they receive a loyalty program in the amount of $10 for every $100 spent.
6. Promote unique experiences
Such as cooking or farming classes. People would buy the ingredients for a meal and participate in the class. They will then have a taste of homemade food and they become more accustomed to the food that you are serving. The customers who join these classes will recommend your online market to others.
7. Customer-created contents
The user would post an image of his or her meal on Instagram or Facebook, tag the image with #youronlinemarket, then your online market could re-post it to their Instagram or Facebook feeds. That way, you can organically promote your social media presence without having to pay for additional advertising other than posting the original image. This strategy is similar to one Tasty used to garner viral growth.
9. Use emailing
Send an email to non-customers suggesting that they sign up for your online market and get a discount. The email should highlight the additional features, such as supporting farmers, moms and happening local stores.
10. Segment users
For example, if customers have ordered fruit often, then your website can show them a deal on strawberries. If the customers have ordered eggs and bacon often, then you can advertise a deal on the items. This empowers customers to try new fruits and items in your website orders as opposed to their normal restaurant or grocery store orders. For instance, if a customer loves oatmeal but usually only buys it somewhere, they can get a discount on oatmeal with "a special'"offer.
11. Use referrals
For each friend a customer refers, you can give the customer a free $10 credit. If a member refers enough people, they can gain access to wholesale pricing on certain items.
12. Create “digital billboards”
By creating a billboard where people can tag their friends on social media, you can use this technology to increase sales. The digital billboard will show up at once on the website and on the app. This is a way to encourage sharing and word of mouth. On the other hand, you can create coupon codes with expiration dates as an extra incentive for people to use and share your brand. Having a referral/coupon system encourages a viral loop because it rewards users with extra savings in addition to getting new customers through word of mouth/friends
13. Create an online game
In this way, you can allow customers to test their knowledge of different online market items. You can suggest that players who score high on the game could be selected to receive a product as a reward for good performance. This is an idea that would help build a community around your website.