9 Business Growth Strategies for Virtual Reality Businesses in 2022
Find the best growth ways for developers, including a native monetization platform for mobile gaming and virtual reality.
1. Offer tools to developers
With the right set of growth tools and make those tools. This is a leveraged play on a virtual reality platform, in that you can offer tools to common developers, expand your user base, and some percentage of them will express interest in developing games for your ecosystem. That would be good for your platform, and good for investors in your company through its exposure to VR platforms.
2. Create a developer ecosystem
As both a platform for traffic acquisition and as an alternative, more effective channel for monetization, in addition to, not instead of, ads. A key part of the viral loop is getting your platform onto new VR headsets as they emerge.
3. Build a "utopic marketplace"
For the sharing of virtual reality content between developers. You can build out a massive digital library, a gallery to empower creativity in virtual reality, where ANYONE can upload & publish VR content, and earn revenues (from payments across the entire your network) on the distribution (for example if you add 10,000 more users to our network today)
4. Enroll developers to use your SDK
After enrolling developers to use your SDK, incentivize their users to download and use VR-enabled apps on Oculus and Samsung Gear VR. Another strategy is to incentivize the curation of VR content that drives usage of your platform. For example, you want to make it easy for video producers (e.g., GoPro) or VR game build platforms (e.g., Unity) to integrate with us so that they can share in the revenue generated by driving downloads of their apps / games / toolsets through our platform.
5. Create a global "talent show"
Citizens upload their made-for-VR videos (embedded with code to enrich content with metadata and promotion channels for VR creators) and then share them in public or with friends on social media. Content voting and curation ("likes", "favourites", etc.) will drive revenue streams for your platform.
6. Build out a suite
These will be free, but users can opt to pay for additional powers (which is how you can also generate engagement and revenue). An example of this from the early days of mobile gaming was "Doodle Jump." The Doodle Jump creator had no refined strategy for monetisation, so he just made some stuff up: if players got bored with the game after 10 levels (it seriously took that long!), they could pay 99 cents to be "unlocked" to new levels 11-20. The app shot to number one in the iTunes store, it went viral, and its fan base is immense.
7. Use the developer kits
Such as Samsung Gear, Oculus Rift, and Vive for integration with your platform. Gamers would flock to these devices because of the incredible integrated experience.
8. Let users contribute and earn
Beyond those initially created. The additional content comes in a variety of forms – including video, interactive media, pictures, etc.
9. Use influencers' power
Develop a relationship with the world's most powerful influencers in politics and media and promote it on virtual reality forums and communities.
