The pre-order model for designers allows them to create and sell their work at a discount. There's no waste of products because the designs are made just-in-time, and shoppers get exclusive access to new fashion items.
8 Important Growth Strategies For Pre-Order Fashion Marketplaces:
- Find local designers
- Give chance for a cancellation order
- Use flash sales
- Use partnership model
- Have a loyalty program
- Care about customer feedback
- Create VIP membership
- Get customers involved
Let's have a look the ideas detail below:
1. Find local designers
Many of local designers don't have distribution and want to increase their reach, but aren’t able to get into stores or showrooms. By working with you, these designers can use pre-orders and fast fashion technology to build their businesses and offer exclusive products at a significantly discounted price.
The largest real estate website in TR started its growth strategy from a very simple but effective place. They reached the homeowners by calling the phone numbers on the house for sale ads in the newspapers one by one. They asked permission to post the ads on their website. And they said that they would do the job of publishing the house ads on the site.
Although they were a little tired at first, it was a good opportunity to spread word of mouth. For home owners and home seekers alike.
2. Give chance for a cancellation order
You can try to extend your cancellation period for your customers who do not trust digital or who prefer you instead of your competitors.
72 hours from the time of purchase to changing mind encourages shoppers to purchase now instead of putting off a purchase and missing out on great designers, unique items, and special prices. After 72 hours, the purchase is non-refundable and the item ships.
3. Use flash sales
It is a strategy that is similar to the pre-order model. Customers are limited to a specific number of purchases at a specific time period.
Especially in certain periods, making different campaigns from your competitors will attract more attention and shorten the decision-making time of your users.
4. Use partnership model
Partner with a major fashion or lifestyle blogger, making sure that the blogger is wearing the designs in their blog post. This will create a massive amount of brand awareness and bring tremendous traffic to eCommerce website.
Instead of big influencers, you can start working with more than one small or medium sized influencers. They may be able to bring more traffic with the same budget.
5. Have a loyalty program
Use a subscription service, to increase the viral coefficient of their business. The longer someone is part of the service, the more profitable they can be. By using the “loyalty loop” and having one-to-one communication with customers, Having loyal customers will help the fashion brand to create more content about fashion trends that these audience want to see and read about. This kind of content social media users will enjoy reading and sharing freely because it is something new and about fashion trends.
6. Care about customer feedback
Listen to feedback from consumers and then update designs and collection schedules. Customer feedback is also important for identifying which products are selling well. After the presale, you should engage with consumers through social media to drum up enthusiasm for new collections and special items.
If you make a comment and rating section on your website, you can also make users trust you.
7. Create VIP membership
VIP membership can also be a feature that users want to be in.
Create a VIP membership program through the platform. This gives customers access to special sales, promotions and events. You can also reach out to celebrities to create exclusive lines for their platform.
8. Get customers involved
Get customers to curate looks for their social media pages and share a fashion story. This strategy could involve asking customers to take look inspiration from a certain designer or from a celebrity who is a fan of the brand. The company could also provide discount codes for favorite celebrity looks, which would encourage customers to share the brand’s products with friends on their social channels.